Don't become a living statue. Move more.
Activate NOC-Gym free membership now.
Objective:
Encourage North Oil Company (NOC) employees to adopt an active lifestyle by joining the free gym membership.
Activate NOC-Gym free membership now.
Objective:
Encourage North Oil Company (NOC) employees to adopt an active lifestyle by joining the free gym membership.
Concept:
The metaphor of "living statues" highlighted the stagnation of a sedentary lifestyle. Sculptures depicted relatable, inactive scenarios: watching TV on a recliner, endless meetings, and sitting at a desk all day. Crafted from various materials, these statues symbolized lifelessness, urging employees to break free and move more.
The metaphor of "living statues" highlighted the stagnation of a sedentary lifestyle. Sculptures depicted relatable, inactive scenarios: watching TV on a recliner, endless meetings, and sitting at a desk all day. Crafted from various materials, these statues symbolized lifelessness, urging employees to break free and move more.
